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Customer Video Reviews for E-Commerce
One would be hard-pressed to find a singular label that describes EXPO. You could refer to it as a consumer-generated video review site of manufacturers products. You could also describe it as a...
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Do user generated videos outperform big budget brand videos in e-commerce?
I interviewed the video commerce company EXPO about this week’s announcement with digital measurement firm comScore, on the marketing potential of user-generated content. According to the report,...
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Customer-centric Video Conversations – Crutchfield’s Video Marketing Solution
I interview Crutchfield’s Multimedia Producer Jon Schroeder about how their consumer electronics business’ own video marketing strategy makes the most of their in-house production and experts –...
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Did Amazon Studios ignore its own customers for the big money?
I originally wrote at ReelSEO about Amazon.com’s new program – Amazon Studios – a business partnership with Warner Brothers studios for featuring and paying new filmmaking talent (both filmmakers and...
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Hauling for Dollars: Is Customer-Created Video Good for You?
We’ve talked plenty on this site about the importance of creating a smart online video strategy, one that complements and advances your specific brand message and provides a roadmap toward the right...
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What you say in your video matters
I suppose that the title is about as obvious as saying water is wet but sometimes pointing out the obvious can get you to think a little differently to make some profitable changes. For many products,...
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Winning customers over with video testimonials
You know a marketing tactic has come of age when it starts being used by political candidates. Last week, we saw the team of Republican presidential nominee Mitt Romney respond to the Democrats’ attack...
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